A character i digitally painted for a margarine...he is called biddys. The team at th agency worked on the characters design that was finally approved and then i embarked on painting him. The challenge was to simulate subsurface through him as he is made of margarine. He was painted in Photoshop with a wacom graphire 3. Iam proud as he was put up on billboards packs and press ads even an animated TVC was made of him in 3d.